Ruwa: A $5.5 Million Soft Drink Aimed At UAE's Wealthiest

Drinking alcohol in Islamic countries in the Middle East is considered unlawful. UK firm Beverage Company got the idea to conquer the UAE market by launching the world’s most expensive booze-free tipple named Ruwa. It is meant for those who do not wish to drink booze yet have a taste of the fine life.

Price per bottle is whopping 20 million Dirham ($5.5 million). Hand-carved crystal decanter